Digital Marketing tips and advice

Digital Brand Marketing tips, tricks, videos, and articles –  all designed to help you get more clients for your Small Business. 

2019 Email Marketing Plan Template

2019 Email Marketing Plan Template

Planning is the first step to success. So, why as business owners don’t we take more time to actually plan our marketing! A simple plan doesn’t take very long and it will help guide you to actually getting things done. Pre-planning your email marketing campaigns is one of the easiest and best ways to kick off you 2019 marketing planning!

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What the Hell Do I Put In My Email Anyway?!

What the Hell Do I Put In My Email Anyway?!

Knowing what to put in your email marketing campaigns is as important as actually creating the emails. They say that “the money is in your list”, but if you don’t send out regular email marketing messages, you’ll miss out on the additional income that your list can generate through nurturing great customer relationships.

Knowing what to include in your email marketing can be such a time waster! Many business owners get completely blocked by this, give up, and don’t send out an email at all. Today, I am ensuring this never happens to you by giving you 9 different ideas for content that you can include in your next email marketing campaign.

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How to Identify Your Ideal Customer and Build a Simple Customer Persona {Video and Worksheet}

How to Identify Your Ideal Customer and Build a Simple Customer Persona {Video and Worksheet}

Building a customer persona can be very overwhelming and time-consuming but it is extremely important to your business and marketing activities. Use our simple worksheet to help you identify your ideal customer using the who, what, where, when and why method in under 10 minutes!

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9 Clever Ways to Get Your Subscribers to Open Your Emails

9 Clever Ways to Get Your Subscribers to Open Your Emails

Yay! Your hard work has paid off and you got some subscribers on your email list, and now it is time to start getting some engagement. You want them to read the information and answer your calls to action – but first, you have to get them to open the emails. That starts with crafting intriguing subject lines that truly encourage your subscribers to open your emails.

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How Often Should I Create and Post Content?

How Often Should I Create and Post Content?

I take a very realistic approach to content creation and how often you should create and post content. The short answer – is as much as you can. The more you create and post, the more your business will grow, so do as much as you can! For many small business owners, I suggest creating one new piece of content per week. This is the slow and steady approach but highly achievable and rather effective.

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Tip Tuesday | Be Consistent!

Tip Tuesday | Be Consistent!

This doesn’t mean you have to spend hours every day posting or creating content, it just means you need to be there regularly. Make sure you are postings at least twice a week on your social media, that you are publishing a blog at least twice a month, and that you are sending your email at least once a month. When you can hit these targets, you will be connecting with your customers and building trust.

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How to Stay Positive While Starting and Running Your Business

How to Stay Positive While Starting and Running Your Business

Starting your business, living your dream… it is one of the hardest and scariest things you can do – but it is worth all the hard work when you get to live your dream every day. One of the biggest challenges of starting and running your business is staying positive and believing in what you are doing, as crazy as that might sound. It is easy to stay positive when things are going well for your business but when things are at their worst, it is more important than ever that you support and believe in what you are doing.  When you are just starting your business it can seem like you have more bad days than good- there is just so much to do and learn. In these bad moments, if you can change your frame of mind and focus on the positive, your business will benefit greatly, you will be more successful, and you will accomplish things you never imagined! 

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10 Questions to Help Inspire Your Business in 2017

10 Questions to Help Inspire Your Business in 2017

These questions will help you think of different moments over the last year and how they affected your business. This can take as long or as short as you would like, just put in as much thought as you are able.

I hope these questions help you lay out an inspiring new plan for your business in 2017 and remember to be thankful for all your successes in 2016, learn from your mistakes, and dream big for 2017!

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