Digital Marketing tips and advice
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What the Hell Do I Put In My Email Anyway?!
Knowing what to put in your email marketing campaigns is as important as actually creating the emails. They say that “the money is in your list”, but if you don’t send out regular email marketing messages, you’ll miss out on the additional income that your list can generate through nurturing great customer relationships.
Knowing what to include in your email marketing can be such a time waster! Many business owners get completely blocked by this, give up, and don’t send out an email at all. Today, I am ensuring this never happens to you by giving you 9 different ideas for content that you can include in your next email marketing campaign.
How to Identify Your Ideal Customer and Build a Simple Customer Persona {Video and Worksheet}
Building a customer persona can be very overwhelming and time-consuming but it is extremely important to your business and marketing activities. Use our simple worksheet to help you identify your ideal customer using the who, what, where, when and why method in under 10 minutes!
9 Clever Ways to Get Your Subscribers to Open Your Emails
Yay! Your hard work has paid off and you got some subscribers on your email list, and now it is time to start getting some engagement. You want them to read the information and answer your calls to action – but first, you have to get them to open the emails. That starts with crafting intriguing subject lines that truly encourage your subscribers to open your emails.
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10 Simple Ways to Build Your Email List [Video & Blog]
For a small business, your email marketing list is one of the most valuable assets you have. You will use it to connect with your customers, introduce contacts to new offers, and consistently bring in new and repeat customers to your business. Recent data from...
How Often Should I Create and Post Content?
I take a very realistic approach to content creation and how often you should create and post content. The short answer – is as much as you can. The more you create and post, the more your business will grow, so do as much as you can! For many small business owners, I suggest creating one new piece of content per week. This is the slow and steady approach but highly achievable and rather effective.
Don’t Cross The Streams!
Why you should segment your Email Marketing lists and where to get started!
The maiden’s Minute: Episode 111
Episode 111 stories include: All you need to know on Chatbots, Amazon marketing and Facebook VR! Episode 111 released October 23, 2017.
Use a Video for Your Facebook Business Header Image? Learn how right here, right now
Here is a quick video teaching you exactly how to add a video to your Facebook Header image.
The maiden’s Minute: episode 110
Episode 110 stories include: new stats about email marketing, Instagram releases a new polling sticker on Stories, and what you need to know about the 2013 Yahoo data breach. Episode 110 released October 9, 2017.
Tip Tuesday | Sometimes, it’s ok to take a break
To a small business owner “Taking a Break”, in their mind, is admitting failure. They have given up, let the ball drop or whatever other negative thoughts of doubt they can put on themselves for taking a break.
Tip Tuesday | Don’t reinvent the wheel!!
I can’t tell you how many business owners I have met who are just overwhelmed with running their business. They feel that everything is on their shoulders and they have to do it all. I am not going to lie, running your own business is hard, but it doesn’t have to be as hard as a lot of people make it.
Tip Tuesday | Be Consistent!
This doesn’t mean you have to spend hours every day posting or creating content, it just means you need to be there regularly. Make sure you are postings at least twice a week on your social media, that you are publishing a blog at least twice a month, and that you are sending your email at least once a month. When you can hit these targets, you will be connecting with your customers and building trust.