by Meredith Siss | Feb 14, 2022 | Brand Marketing, Small Business Branding
Branding your Small Business is one of the most important things you can do to set your business up for success. But is so often overlooked. People want to slide past this step and that is a critical mistake. A lot of Small Business Owners are scared to brand their...
by Meredith Siss | Oct 5, 2021 | Brand Marketing, Marketing Strategy Small Businesses, Small Business Digital Marketing
The most skillful way you can maximize your marketing efforts without just adding more to your to-do list. This biggest issue for most business owners is not that they are not marketing, it is that their marketing just isn’t doing anything for them. Most of us are...
by Meredith Siss | Sep 10, 2021 | Brand Marketing, Content Marketing, Marketing Strategy Small Businesses, Small Business Digital Marketing
Where to focus your marketing efforts to better connect and convert your ideal clients. As a marketing mentor, one question I am always asked is “How to get more Clients?” Your business can have all the reach in the world, but if it’s not connecting with and...
by Meredith Siss | May 3, 2018 | Brand Marketing, Free Brand Marketing Resources, Marketing Strategy Small Businesses, Small Business Branding, Small Business Digital Marketing
What is a customer persona? “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” -Hubspot Not knowing your ideal customer is one of the biggest mistakes you can make as a...
by Meredith Siss | Feb 26, 2018 | Brand Marketing, Marketing Strategy Small Businesses, Small Business Digital Marketing, Social Media Marketing
I get this question all the time, I would say it is the #1 question that I get from small business owners. Everyone wants to know the magic formula of how often to create and post content. Online research leaves many business owners confused and overwhelmed –...