Yay! Your hard work has paid off and you got some subscribers on your email list, and now it is time to start getting some engagement. You want them to read the information and answer your calls to action – but first, you have to get them to open the emails. That starts with crafting intriguing subject lines that truly encourage your subscribers to open your emails.
Below are 9 clever ways to get your subscribers to open your emails.
1. Pique Their Interest – Don’t give it all away in the subject line. Instead, use the space to make them excited to open your email and know more. Think about the subject line preview – when they get the email in their inbox – and put your most intriguing words there to pique interest.
2. Add Personality – Email subject lines are a good way to bring humor and a fun personality to your emails. Keeping your audience in mind, make your subject lines reflect who you are and the culture of your company.
3. Make Them Curious – The email subject line should make the reader curious enough to open your email. Since you know the audience you’re sending emails to well, it will be easy craft curiosity-peeking email subject lines for them.
4. Don’t Be Too Clever – You don’t want to mislead your audience, so be careful about being too clever with your email subject lines. If they feel duped when they open the email, no matter how good your offer is, they will be unhappy.
5. Put Keywords First – Some people search their inbox using various keywords; make it easy for them by including important keywords within the first three words of the email subject line. Plus, when your email arrives in their inbox, the keywords will be immediately visible to them.
6. Personalize It – People respond extremely well to personalization in email messages, and that includes subject lines. If you include their name or name their title, they’re going to be more likely to open the email message.
7. Avoid Filler Words – You have very little space in the email subject line (about 50 characters). How long your subject line is will depend greatly on your audience. Test different lengths of subject lines to find out what works well with your audience, but the rule of thumb is 1 to 7 words or less than 100 characters.
8. Name Drop – A great place to name drop is in the subject line of an email. If you use a famous person’s name or a person who your audience values, then all the better. You have to be careful doing this because you don’t want the person’s name you drop to be angry, so ensure that it’s all positive. It needs to be an authentic win-win situation.
9. Focus on a Deadline – A time limit or deadline in the subject line will entice your audience to open. If you offer a special that expires in three days, say so in the subject line so that they know that they need to open now and not wait until later. Note: Make the deadline real to be most effective.
Crafting a great subject line is an essential element of a successful email marketing campaign. Using these 9 clever tips you will be able to test what will work for your audience and increase your open rate and campaign engagement. Happy Emailing!
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