Let’s start with the truth: Google Ads is changing faster than ever. In 2025 alone, Google made hundreds of updates to their ad platform. New features, new AI tools, new campaign types, new best practices… And while some of these updates are exciting (and genuinely...
Small Business Owner Inspiration
9 Years in Business: What I’m Most Grateful For (and What I’ve Learned Along the Way)
Nine years. It still feels surreal to say that. When Nick and I first started Marketing Maiden, we had no idea how much this journey would change us — or how much the world around us would change, too. We didn’t start with big ambitions. We started with a simple...
Your Welcome Email Is Scary (Here’s How to Fix It)
☠️ There’s something scarier than Halloween this year. And it’s lurking in your email system. You guessed it: Your welcome email. Or worse… the fact that you don’t even have one. / I can’t tell you how many business owners I’ve talked to who are doing so many things...
Stop Pouring Money Into Ads Without Fixing Your Sales System
You would not believe how often this happens to me. Someone books a strategy call. They’re already running Google Ads with another agency, but something feels off. The results don’t make sense. The leads are low-quality. The numbers don’t add up. So they reach out for...
Reconnecting with the Power of Email
With all the noise online and the constant barrage of "experts" telling you what to do, I know you feel overwhelmed trying to market your coaching business. ⏰ Trends shift by the minute. Algorithms change overnight. And when you think you’ve figured it out, something...
How to Find (and Actually Use) Your Cost Per Acquisition
Most business owners have no idea how much it actually costs them to get a new customer. And without that number, marketing can feel like a gamble. You're throwing money out there- boosting posts, running ads, trying random tactics - and hoping something works. But...






