You would not believe how often this happens to me.

Someone books a strategy call. They’re already running Google Ads with another agency, but something feels off. The results don’t make sense.

The leads are low-quality. The numbers don’t add up.

So they reach out for a second opinion.
And within 60 seconds I can already tell…

They’ve been paying for pure garbage.

No real conversion tracking.

No strategy behind the campaign structure.

Copy that looks like it was written by a robot with no understanding of their industry or audience.

Plus:

No follow-up email sequences.
No lead-to-sale tracking.
No sales strategy or coaching.

And the landing page hasn’t been optimized in years.

And here’s the part that really pisses me off:

The agency they’re working with is just a white-label company outsourcing everything.

The client has been passed between 3 different account managers in six months, no one’s been paying attention, and no one is even asking the right questions about what’s actually happening with the leads.

This is the kind of crap that gives digital marketing a bad name.
And it’s why so many business owners feel burned by ads.

But here’s the truth:

Google Ads Won’t Save a Broken Funnel

Google Ads are powerful, but they’re not magic.

👉 If your website isn’t converting…
👉 If your follow-up is inconsistent…
👉 If your messaging is unclear, confusing, or disconnected…

Then, pouring more money into ads is like trying to fill a leaky bucket.

It’s not going to work.

Because it doesn’t matter how many people click if your systems can’t close.

What Real Strategy Looks Like

Let’s be clear: Google Ads work. When they’re built right, they’re one of the most efficient, scalable, and profitable ways to grow your business.

But they require more than just keywords and ad copy.

Here’s what I look for in every high-performing client campaign:

✅ Conversion Tracking That Actually Works
If your Ads account isn’t tracking booked calls, form fills, or purchases, you’re flying blind. The most important question is: Did this ad bring in a lead? Everything else is noise.

✅ Retargeting Across Platforms
People don’t buy on the first click. On average, it takes 8+ interactions before someone’s ready to move forward. So if you’re only running one campaign and crossing your fingers, you’re leaving money on the table.

✅ Clear Messaging That Repeats and Reinforces
Your ad, landing page, emails, and follow-up should all say the same thing. Over and over again. Clarity converts. Confusion kills.

✅ A Sales System That Actually Works
• Answer your d*mn phone.
• Log your leads.
• Follow up.
• Send the info you promised.
• Don’t ghost potential customers.

This sounds basic—but I can’t tell you how many businesses lose leads because no one follows up. Systems beat good intentions every time.

✅ Email Follow-Up That Closes the Gap
Every email you collect should go into your system. From there, it should trigger a simple automated welcome sequence. One that nurtures, educates, and moves them toward booking a call or making a purchase. No more hot leads dying in your inbox.

So… What Should You Do If You’re Already Running Ads?
If you’re reading this and thinking,
“Oh crap… this might be me.”

You’re not alone. And you’re not screwed.

But it is time to stop guessing—and start getting strategic.
✔️ Check your conversion tracking.
✔️ Audit your sales process.
✔️ Look at your follow-up workflows.
✔️ Make sure someone on your team actually owns the lead nurture process.

Because Google Ads are not a band-aid for a broken business.

📢 They are a megaphone.

And if your systems are weak, that megaphone just amplifies the chaos 🌪️

Want to Know If Your Ads Are Actually Working?

We offer one-time Google Ads Audits for clients who want answers—fast.

You’ll get a clear, no-BS assessment of what’s working, what’s broken, and what needs to change.

We’ll also show you how your ads connect (or don’t) to your sales systems, so you can stop wasting money and start scaling with confidence.

📅 Book your audit here
Or shoot us a message and let’s talk.

Stop blaming ads for what your sales system can’t support.
Fix the foundation, then scale with strategy.

You deserve results. Let’s build the system that delivers them.