A Digital Marketer’s Perspective on Being an Optimist

“Two men look out through the same bars:

One sees the mud, and one sees the stars.”

– Frederick Langbridge, A Cluster of Quiet Thoughts 

In life and in business, we are always presented with choices. A choice to look at any situation and choose how we react and learn from it. Choosing to be an optimist can transform your reality and your business.

As leaders of our lives and businesses, how we choose to handle the millions of situations we are faced with – can make a huge difference in our success. Choosing to be optimistic can help you live an exciting and fulfilling life. When you become an Optimist, you can transform your life and your business for the better. It is all a choice. 

So why nurture an optimist’s point of view? And why now?

If 2020 has taught us anything, it is that: as business owners, we need to be grounded and adaptable to any and all situations. There are no guarantees in life or in business and we have to face each challenge with grace and courage. 

This year has also taught us – that isn’t easy. It is hard to stay positive when the world is a little crazy. All of us do the best we can – but what if it could be a little easier to look at the bright side of things?

Adopting an overall optimistic attitude can help you stand in your strength as a leader – for yourself and your business. 

So, how do you become an optimist?

Well here are some ways to carry a mindset of positivity through your life and business! 

Optimists expect the best

The defining characteristic of pessimists is that they tend to believe bad events tend to be the norm and that they will last a long time and undermine everything they have done.

The truth is optimists are confronted with the same hard knocks of this world. What differs is the way they explain their misfortune—it’s the opposite way. They tend to believe defeat is just a temporary setback and not the normal. 

Optimists tend to focus on and plan for the ‘problem’ at hand. 

They use ‘positive reinterpretation.’ In other words, they most likely reinterpret a negative experience in a way that helps them learn and grow. Such people are unfazed by bad situations, they perceive it as a challenge and try harder.

They won’t say or think that “things will never get better,” “If I failed once, it will happen again” or “If I experience misfortune in one part of my life, then it will happen in my whole life.”

Positive expectancies of optimists also predict better reactions during transitions to new environments, sudden tragedies, and unlikely turn of events, or pandemics. If they fall, they will stand up. They see opportunities instead of obstacles. 

Optimists are charismatic 

Optimists are proactive and less dependent on others for their happiness. They find no need to control or manipulate people or situations. They usually draw people towards them. Their optimistic view of the world can be contagious and influence those they are with. 

Optimism seems a socially desirable trait in all communities. Those who share optimism are generally accepted while those who spread gloom, panic, and hysteria are treated unfavorably. Except on Facebook 😉

When the going gets tough, optimists get tougher 

Optimists typically maintain higher levels of subjective well-being during times of stress than do people who are less optimistic. In contrast, pessimists are likely to react to stressful events by denying that they exist or by avoiding dealing with problems. Pessimists are more likely to quit trying when difficulties arise.

They persevere. They just don’t give up easily, they are also known for their patience. Inching their way a step closer to that goal or elusive dream.

Optimists are healthier and happier

Medical research has justified that simple pleasures and a positive outlook can cause a measurable increase in the body’s ability to fight mental & physical disease.

Optimists’ health is unusually good. They age well, much freer than most people from the usual physical ills of middle age. Their businesses tend to be much more successful and stable than others. They are able to give back more and share their successes with the world around them. 

So why not be an optimist today? And think positively towards a more fulfilled life.

Why not look forward to success in all your endeavors? Why not be resilient? 

Like everybody else you are bound to hit lows sometimes but don’t just stay there. Carry yourself out of the mud and improve your chances of getting back on the right track. And why not inspire others to remove their blinders and see life on the bright side too? 

Take a moment and think about what being a more positive person could mean for your life and your business!

Thanks so much for spending this time with me today. If you want more inspiring content to help you grow as a person and business leader then sign up for my mailing list today so you get all the latest inspiration right at your fingertips! 

Meredith Siss

Meredith Siss the CEO and Lead Marketer at Marketing Maiden. She is an expert in lead generation and relationship management. Her full-funnel digital marketing agency supports small businesses through PPC, Google Ads, SEO, Website design, landing page design, email marketing and so much more. It is her personal mission to support all business owners through her free education, online courses, and digital marketing services.