Modern and effective small business branding is essential for any business to succeed. In fact, businesses with strong brands are worth an average of 20% more than businesses without a strong brand, according to Forbes.
Running your business is hard enough, but if you don’t have a great brand, it will be even harder to succeed.
Your potential clients are bombarded every day with thousands of pieces of marketing. Research shows that a prospective customer needs to see your marketing message an average of 8 times before they will take action. Having clear branding for your small business will help each interaction a prospective customer has with your business to be more impactful and lead to more sales.
We love helping small businesses with their branding and here are 5 key things we have found that will you can do to build a strong brand for your small business.
1. Establish a clear message.
What is your business all about? What do you stand for? Develop a slogan or tagline that sums up what your business is all about and uses it as your company’s unofficial motto. Make sure this message is consistently communicated to customers, employees, and partners.
Once you establish your message, don’t be afraid to invest in high-quality marketing collateral. They don’t have to cost a lot to be great. This includes things like business cards, flyers, and brochures. Make sure your branding is prominently featured on all of these materials, and that the overall design is clean and polished.
2. Create an exciting brand image and voice.
How do people perceive your company? Is it informal and friendly, professional but approachable, or something in between? Make sure the images and branding used on your website, social media profiles, and promotional materials reflect this image.
Also, focus on creating a unique brand voice. This is the tone and personality that you use when communicating with customers and prospects. It should be friendly and relatable, yet still professional.
3. Build a strong online presence and be consistent.
Your website is your first and most important customer service center. it should be easy to navigate, well-designed, and loaded with useful information. Your social media profiles should be up-to-date and full of interesting content, and promote your website in relevant blog posts and articles.
Make sure your branding is consistent across all of your marketing materials as well. Your logo, website, and social media should all feature the same colors, fonts, and overall aesthetic. This will help customers easily recognize your brand no matter where they see it.
4. Make sure your website is up to par.
It should be mobile-friendly, easy to navigate and feature your branding prominently. It’s also important to regularly blog and create other valuable content that will help your site rank high in search engine results
Remember, you don’t have to go all out with a pricey domain name or trademark infringement suit, but make sure your business name is catchy, memorable, and reflects your brand image.
5. Stay focused on the needs of your customers.
What problems do they face that you can solve? What services can you offer that are unique or better than anyone else? Be aware of the latest trends in your industry and keep up with the latest news and changes in technology so you can provide the best possible service to your customers.
Focusing your brand message around your customer and their needs will help your small business stand out in the market space and be more successful.
Small businesses can offer their customers a better user experience by focusing on creating a customer-centric brand message. This means that the company’s primary focus should be on meeting the needs of its customers, whether that’s through providing easy-to-navigate websites, responsive support channels, or helpful guides. By doing this, small businesses can build trust and loyalty with their customers, which ultimately leads to increased sales and more satisfied customers.
A strong brand is essential for any small business hoping to succeed. There are a few key things you can do to build a strong brand for your small business, including establishing a clear message, creating an exciting brand image, and building a strong online presence. By staying focused on the needs of your customers, you can create a brand that will help your small business succeed.
We love helping new or established businesses with their branding. We offer marketing messaging options that will help your business stand out online. If you would like to refresh your business’s branding, then let’s jump on a quick call together and review your current branding & marketing strategy. We will talk about all the great things you are doing and I will provide you with a FREE Marketing Strategy Overview & Action Plan to help your Small Business stand out online! You can reserve your session right here.