The most skillful way you can maximize your marketing efforts without just adding more to your to-do list.
This biggest issue for most business owners is not that they are not marketing, it is that their marketing just isn’t doing anything for them.
Most of us are putting in the time and effort, but not getting the result we expect out of all our hard work.
So how do you make the marketing you are already doing work better for your business?
Simple – improve your marketing message.
When your marketing message, the words you use to communicate who you are and what you do, is perfectly aligned with your business intentions and the needs of your kindred clients – you will find real magic.
What you say will resonate with your prospects and pull them to your business. They will know so clearly that you are the right person to help them since you know exactly what their problem is and how to solve it.
So, how do you improve your marketing message?
Well, you need to make sure that everything you communicate is crystal clear about what you do and who you do it for.
Below are just a few ways you can maximize your marketing efforts without just adding more to your to-do list.
Imagine someone is just finding out about your company and they are going over to your social media account. Can they tell in about eight seconds if what you do is the thing they need? If not, your marketing isn’t going to work.
Busy lives and short attention spans mean that you need to get your message across quickly and efficiently.
We’ve seen the success of platforms like Tik-Tok for that very reason. If you can spell your message out for people and keep it short and sweet, you will draw them in and keep them wanting more. But again, the key to success here is a clear message. This doesn’t mean that your business needs to be niche in order to be successful. However, you do need to make it abundantly clear that this is what you do, and this is why they need it.
More often than not, consumers get lost in the details, and confusion can be the number one enemy.
You can be as cute and interesting as you like with your marketing, but if people don’t understand what you do, and why they need it, quickly, they are simply just going to move on. So it isn’t about doing more or even doing anything different, it really is more about being clear in your communication that can make all the difference.
When your consumer can clearly understand how you can provide a solution to the problem they’re facing, they will want to stop searching right then and there and give you their business.
So in terms of your posts, your website copy, and any other advertising you may be running, the angle should always be solution-based marketing.
Getting really clear on what you do best and why will help to elevate your business by marketing yourself as the expert or the cure to what ails them.
When you do this, your business and clients become easier and more aligned. This is building your business with intention!
At Marketing Maiden, we are your experts in Digital Marketing. If you’re a local business in the greater Loveland area, we would love to help you take your marketing efforts to the next level. We love helping small, local businesses like ours to not only survive but thrive. If you would benefit from professional help marketing your business, let’s set up some time to chat. Schedule your free consultation on our website today here so we can discuss your marketing needs!
Meredith is the CEO and Lead Marketer at Marketing Maiden. She is an expert in lead generation and relationship marketing. Her online digital marketing agency supports local small businesses through PPC, Google Ads, SEO, website design, landing page design, email marketing and so much more. It is Marketing Maiden’s mission to expertly support local business owners so they can have the freedom to run a profitable business and live a good life.