Branding your Small Business is one of the most important things you can do to set your business up for success. But is so often overlooked. People want to slide past this step and that is a critical mistake.
A lot of Small Business Owners are scared to brand their business because they don’t know how valuable it is. They are afraid to make a choice and therefore avoid it altogether. So many of us are “multi-talented” entrepreneurs – which is great, but not if it confuses your marketing message and prospective clients can’t easily identify what you do.
If you lack clarity, great clients will be a rarity – remember that.
If you are over getting crap referrals, sick of getting clients who won’t pay you a fair rate, tired of working so hard on your business – then you need to work on a branding strategy right away!
It is the single most important thing you can do for your business to grow and for you to be able to live the lifestyle you want.
So why is branding your Small Business so helpful? Let me share 3 reasons why and what it will do for your business.
1.) It Will Get Your More Clients
When potential clients know how you can help them and why they should work with you – you will naturally get more clients.
I can’t tell you how many people I have met that I generally understand what they do – but their branding is so bad that I can’t tell why I would need to work with them.
They talk about their business and focus on themselves. Their message doesn’t ever tell me how they will help me!
When you can get crystal clear on what problems you solve and how you help your clients (the cornerstones of branding) – you make it clear to potential clients how you make their life better and why they should work with you.
You stand out online because you are clear. That is HUGE! Most brands are forgettable – which is not how you want to run your business. You want to clear a brand that connects perfectly with who you are here to serve.
2.) It Makes Marketing 1000 Times Easier
Pretty much all small business owners are overwhelmed trying to market their business. They don’t know what to post about, they don’t know how to get clients, they don’t know what to even say about their business half the time.
It is a constant cycle of I don’t know what to do so why don’t I try something full blast – waste a lot of time and money – get brunt out – and get no real results. That is just such a hard way to run a business.
When you have a clear brand strategy – you know what to say in every situation.
You know what your clients need and what problems they face. You feel confident in your communication because you know what matters to your audience. You can write emails, makes Google My Business posts, run ads, or post on social media knowing that what you say will connect with who needs to hear it.
Focusing on branding your company will save you thousands of dollars on marketing and hundreds of hours of wasted time. It will grow your business faster than any other foundational strategy.
3.) It Gives You A Plan To Follow
You already have 100 things you need to do right now. Being a Small Business Owner means you handle most aspects of your business every day. You are in charge of your business and that can feel huge at times.
A key to being successful is to take things off your plate, automate tasks, and systemize everything you can.
When you have a branding guide created for your business – it provides a clear roadmap that your business can follow which will save you so much effort!
You won’t need to start from scratch for every design, you won’t question what strategy you should implement, you will know exactly what is “on brand” for your business and what is just a waste of time.
You will know exactly who you are here to serve in this world and what you need to do to connect with them. The marketing strategy, the words, the pricing, the packages you offer, the look and feel of your business, your call to action, your tag line, your brand values, your content types, your keywords.
All of these things will be outlined and perfected for you so you never have to think of them again. You can focus on implementing the plan and helping your clients.
Now, do you see how important branding is?
I hope you see what a difference it can make for your business. It can make your life so much easier and make your business so much more profitable and it isn’t even that hard! I challenge you to work on your branding to see how successful it can make you. Even small changes will make a huge difference, so don’t feel overwhelmed.
Branding your Small Business really is the most important thing you can do to be more successful.
With it, you will have the plan and confidence you need to clearly express who you are and what you do, attract great clients to your business, and live a life that you truly want.
I wish you all the joy in the world!